Alhamdullilah , we have been able to communicate through this mass medium of internet.
I welcome all of you to experience the accessibility of academic resources and let’s give dissemination of classroom instruction a new dimension.
The English Language Project details will have been received by the end of the week 4.3 of the Term II, 2010-11.
As we look deeper into the mechanics of the advertisements, print or electronic, we find that the media texts are built just as any construction .
Just as any piece of carpentry, or even architecture would require gruesome planning and prowess of the designer to handle intricate and technical details, the copywriters build-up texts ,which can include written or spoken words, pictures, graphics, moving images, sounds, and the arrangement or sequence of all of these elements. Sometimes the text is called the “story” or“manifest text.” For most of us, the text of a piece of media is always the same.
Whether we are watching the anchor-persons on national TVor glancing over a billboard while commuting to school, all of us interpret the messages in different ways based on the previous limited or vast exposure to the world. It is no wonder , a child would sing along a Ding-Dong bubble advert, while being mesmerized by the shrewd cat, but the parents wouldn’t allow the poor child consume that product.
Just be prepared to explain your interpretation.!
Project: Instructional Plan and Marking Scheme
Resource to Examine Media Texts
- Read and deliberate upon the supporting files and examine the intriguing videos that have been embedded.
- A TV Set Commercial
- Tea Brand
- Detergent Ad A
- Detergent AD B
- Mobile Brand A
- Mobile Brand B
- Nutritional supplement
- Nutritional supplement ad 2
- Meal Bar for slimming
- Fairness Cream
Viola! Here you are! Now, Get, Set and GO!
For a reminder, just watch this presentation to brush up the concepts!